Escape from routine and problems; an emotional release  Personal Relationships: This use and gratification can be understood when considering excitement as its own reward. Most research relies on pure recollection of memory rather than data. More Essay Examples on Television Rubric But ninety-nine percent of people have at least one television in their home making it the more obvious choice.
Users are gratified by using media to adjust their mood to whatever is currently happening.
Escape and diversion  Media Examples: Video Social Integrative Needs: If the user experiences a challenge to his or her media-related skills, but not to the point of being frustrated or overwhelmed, then the gratification is a reward in a feeling of competence that inspires the user to continue using the media in question.
Results show that enjoyment, physical activity, nostalgia, image, normative influences and flow drive various forms of user behavior.
According to this particular branch of use and gratification, we use entertainment to apply lessons to or escape from our real-life relationships. There is enough crime, violence, and problems in the world without watching even more on shows that are intended to entertain the viewer.
It is shocking to hear that social scientists and learned observers see the audience of religious programming as poor, less educated than other viewers of different types of programming. Rehman demonstrated a relationship between gratifications sought and obtained from the movies and movie attendance.
In addition, perceived physical risks but not perceived privacy risks lead to weaker forms of usage. Instrumental viewers could also be new to religion and what to understand God and the bible.
Value reinforcement or reassurance; self-understanding, reality exploration  Surveillance: These are all shows that children and adults can watch to gain knowledge.
These included four primary factors for which one may use the media: Achievement, enjoyment and social interaction are all motivations for starting to play an online game, and their success at the game as well as the extent to which their uses were gratified predicted their continuance in playing.
There are usually three types of people who watch these programs. If there is someone new to religion listening to fire-and-brimstone sermons their reaction could be such a fear that they may never want to view religious programming again, with this in mind the religious networks seen a need for diversity in their programs.
Review of religious research, Vol. During the last presidential race when the candidates were debating on television the channels put grafts on the bottom of the screen for the viewers to see. Instrumental viewers on the other hand, reflects a more goal-oriented use of television content to gratify informational needs or motives Abelman Robert, He stated, "The issue to be considered here is whether what has been thought about Uses and Gratifications Theory has been an article of faith and if it could now be converted into an empirical question such as:The repertoire niches of interpersonal media: competition and coexistence at the level of the individual ‘Why Do People Watch Religious TV?
A Uses and Gratifications Approach ‘Why Do People Watch Religious TV? A Uses and Gratifications Approach. Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication.
. WHY DO PEOPLE WATCH RELIGIOUS TV?: A USES AND GRATIFICATIONS APPROACH Robert Abelman Cleveland State University Review of Religious Research, Vol.
29, No.2 (December, ) This article approaches the viewer of religious television as an "active audience" as defined in uses and gratifications research, and considers. TV In the context of: “Uses and Gratification approach” Presented by, Rijitha R, Dept.
of Journalism and Communication, University of Madras () Introduction: Uses & Gratifications approach arose originally in the s and underwent a. 1 COM 10/12/14 Noshin Rafieei Uses and Gratification Theory In the article, “Why Do People Watch Religious TV?: A Uses and Gratifications Approach,” a study is done to find out the television motives of the viewers and their viewing patterns.
The article defines instrumental and ritualized distinctions in regards to people who watch religious.
Request Article PDF | Why Do People Watch Religious TV?: A Uses and Gratifications Approach | Citations: 9 | This article approaches the viewer of religious television as an "active audience" as.Download