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Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets - Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free.
Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets available at market/5(4). Objectives The purpose of the study is:•To understand the consumer behaviour while purchasing phones •Factors affecting consumer choice •To know the satisfaction level of the consumer.
6. Factors affecting consumer behaviour •Age •Occupation •Income •Price •Brand •Durability •After sales services 7. • H1: The social factors have a positive influence on the consumers’ mobile phone buying decision. • H2: Durability has a positive influence on consumers’ mobile phone buying decision.
• H3: Price has a positive effect on consumer’s mobile phone buying decision. CONSUMER BUYING BEHAVIOUR OF SMART PHONES – A research on the buying behaviour of young consumer in Kathmandu, Nepal how social media affect consumption behavior of mobile phones among young consumers.
Hence, buying behavior of consumers with the age bar of years is analyzed by Consumer Buying Behaviour. The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town.
In order to accomplish the objectives of the study, a sample ofDownload