Consumer buying behaviour of mobile phones

The recent growth of smartphone usage is an observable fact that crosses all age and gender boundaries.

The research also focuses on consumer attitude for smartphones and the influence brand name has on consumer buying decisions. International Journal of Multiple Research Methods, 3 1pp. Conceptualizing, measuring, and managing customer-based brand equity.

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Journal of Management Accounting Research, 16, Does image of country-of-origin matter to brand equity? Case study of mobile phone phones become a basic element of individual communication across the globe in the past ten years, consumer research has dedicated little precise concentration to motives and choice underlying the mobile phone buying decision process (Karjaluoto, Karvonen et al.


Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets - Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free.

Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets available at market/5(4). Objectives The purpose of the study is:•To understand the consumer behaviour while purchasing phones •Factors affecting consumer choice •To know the satisfaction level of the consumer.

6. Factors affecting consumer behaviour •Age •Occupation •Income •Price •Brand •Durability •After sales services 7. • H1: The social factors have a positive influence on the consumers’ mobile phone buying decision. • H2: Durability has a positive influence on consumers’ mobile phone buying decision.

• H3: Price has a positive effect on consumer’s mobile phone buying decision. CONSUMER BUYING BEHAVIOUR OF SMART PHONES – A research on the buying behaviour of young consumer in Kathmandu, Nepal how social media affect consumption behavior of mobile phones among young consumers.

Hence, buying behavior of consumers with the age bar of years is analyzed by Consumer Buying Behaviour. The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town.

In order to accomplish the objectives of the study, a sample of

Consumer buying behaviour of mobile phones
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